• Ryan Holiday, Director of Marketing, American Apparel
  • Growth Hacker Marketing By Ryan Holiday | Animated Book Review
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
  • Ryan Holiday: Growth Hacker Marketing, Growing Your Product, and Books!
  • Growth Hacker Marketing A Primer on the Future of PR, Marketing, and Advertising
  • Growth Hacker Marketing A Primer on the Future of PR Marketing and Advertising
  • Growth Hacker Marketing A Primer on the Future of PR, Marketing, and Advertising
  • Growth Marketing: A Primer on the Future of PR, Marketing, and Advertising Audiobook | Ryan Holiday
  • Growth Marketing: A Primer on the Future of PR, Marketing, and Advertising
  • Growth Marketing: A Primer on the Future of PR, Marketing, and Advertising Audiobook
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A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Product Details

  • Paperback: 144 pages
  • Publisher: Portfolio; Reprint edition (September 30, 2014)
  • Language: English
  • ISBN-10: 1591847389
  • ISBN-13: 978-1591847380
  • Product Dimensions: 5.1 x 0.4 x 7.8 inches
  • Shipping Weight: 4.2 ounces

Customer Reviews

If you have a startup this book could be worth thousands to you!

 on April 2, 2017
By Franco C.
Purchased this book because I was new to this topic, also have you ever bought a book on Amazon without really reading too much into it ? Yeah that was me, purchased this and I don’t regret it. This book is an eye opener, if you don’t know about growth hacking this book is essential and also if you are a young entrepreneur or working on a startup this book could be worth thousands if not millions to you.

An Excellent Investment — Would Buy Again

 on February 22, 2015
By Andrew Galli
Thoroughly enjoyed this book. Used it as a platform for understanding how “young people and the folks who invest in them think”.

In defense of Growth Hacker Marketing.

 on December 28, 2015
By Grant Polachek
I am very surprised by the one and two star reviews of this book. Sure it is short. Yes, it could have more detail and more case studies. But, I’m surprised that anyone could read this book without developing at least one valuable new idea. Today, we live in the world of blogs, white papers, PDF/ebooks, etc.. We can get almost any tid-bit of information for free. A book does not bring new ideas, it brings us through a complete thought process–a chain of ideas starting with idea A and ending with idea Z. Growth Hacker Marketing is an easy little book that I’m confident will make my company money–not because it presents new, exciting technique, but because I spent two hours reading about Holiday’s discovery of Growth Hacks, and while doing this I had many great ideas. My advice to many of the people who left poor reviews of this book is to slow down and begin thinking about reading an a new way. 

Great Read!

 on January 28, 2017
By Lance Anderson
Best book on marketing I’ve ever read. As an experienced entrepreneur with 1 unicorn and 2 IPOs under my belt I wish I had access to the information in this book years ago. Any one focused on growing their business, no matter what stage the company is in, would do well to put the lessons in this book into practice.

Quick, easy read, with sone good ideas.

 on March 3, 2017
By Pat
Interesting! I am a sales guy myself so I am sorely lacking in the marketing department. I picked up a few books in hopes of learning to write meaningful LinkedIn content to reach out to prospects. This book may not be helpful for that, but it helped to understand how things work.

Very Informative

 on March 15, 2016
By Susan
I found this book very helpful in terms of providing a marketing formula that seems like it could help our tech startup get off the ground. Combined with some of the other product launch books I read, I think I have finally developed the mind-set needed to get the job done. This book is great for people who don’t know much about how to market their own products, especially on the Internet. The book is a fast and worthwhile read.

A Creativity Boost

 on April 24, 2014
By TurboFantasticMan
If you’re looking for specific advice, this isn’t the book for you. But there are some great anecdotal accounts that really got my creative juices flowing. It’s short enough that I read it in an hour or so. Then I was up half the night coming up with crazy marketing ideas for one of my projects. None of them are even remotely related to what the author was talking about, but the book just got my brain working at a different wave length than my normal boring marketing approach. Thanks Mr. Holiday for the inspiration.