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In this book, consumer behavior is analyzed using modern science of decision-making. The author tells about the reasons for making purchases using the example of brands and services, tells what happens in the mind of the buyer when he makes decisions, and how you can use modern scientific research in your marketing.
Who is this book for?
This book is for marketers who want to understand consumers better, and for consumers who want to know how their decisions are manipulated.
- File Size: 1793 KB
- Print Length: 95 pages
- Simultaneous Device Usage: Unlimited
- Publication Date: April 9, 2017
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B06Y5LFXFW
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Enabled
- Enhanced Typesetting: Enabled